# Membership anniversary

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This feature is restricted to businesses that use [Membership features](https://docs.perkville.com/settings/advanced/membership-settings#use-membership-features-in-perkville)
{% endhint %}

The membership anniversary perk is awarded to members to celebrate their continuous commitment and loyalty. On the annual anniversary of a member's enrollment/join date, they will receive a bonus in the form of points or [instant rewards](https://docs.perkville.com/features/redeeming-rules/instant-rewards).

## How to add

To add a membership anniversary perk via your business dashboard, navigate to the **Reward Program** section found in the left navigation menu. Scroll down to **Earning Activities**, click on the **+** icon, and then select **Membership Anniversary** from the options provided.

{% hint style="warning" %}
If you already have a Membership Anniversary rule configured through our integration platform [Middle](https://www.middle.app/), you can turn the old rule off and turn on the new membership anniversary rule in Perkville instead. Please email <support@perkville.com> if you make this change so they can turn off the workflow in Middle that powered the removed earning rule.&#x20;
{% endhint %}

## External Join Date

The Membership Anniversary perk uses the `external_join_dt` on the customer's [Connection record](https://www.perkville.com/developers/docs/v2/#v2_resource_7_anchor).

{% embed url="<https://www.perkville.com/developers/docs/v2/#v2_resource_7_anchor>" %}


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