# Registration Rate by Location

The registration report provides a detailed analysis of user sign-ups categorized by location. This report highlights trends and patterns in user registration across various regions, allowing for a more tailored approach to market strategies. This location-specific insight is essential for developing efficient resource allocation and optimizing outreach efforts to enhance overall user engagement.

#### Filters for the Registration Rate by Location Report

* **Date range customers joined the loyalty program**: Specify the date range in which customers joined the loyalty program. If not specified, will include those who joined and have not joined the program.
* **Locations**: Select the specific locations for which you want to view the registration data. You can run the report for all locations or narrow it down to specific locations. Counts will be grouped by each person's last earned location.
* **Location Groups**: Choose a location group (e.g. you can create groups for franchises, regions, etc) to view the registration rates for multiple locations within the same group.

**Filters for businesses that use memberships**

* **Member status**: Filter registration participation by their current membership status.
* **Use home location**: Whether to group the counts by the connection's home location. If left unchecked, will group by their last earned location.
* **Membership join date range**: Define the period for which you want to include members that signed up for a membership within a date range. (That is, it looks at the *external join date* field.)
* **Membership cancel date range**: Define the period for which you want to include members that cancelled their membership within a date range. (That is, it looks at the *external cancel date* field.)

#### Columns in the Registration Rate by Location Report

* **Location**: The name of each location. This will be the location where the customer last earned points.
* **Perkville location ID**
* **POS Location ID**: The Point of Sale ID for the location in question (e.g., ABC Club Number, MindBody ID, etc.).
* **Total customers**
* **Loyalty program status active**
* **Loyalty program status pending**
* **Loyalty program status inactive**
* **Loyalty program status imported**

**Columns for businesses that use memberships**

{% hint style="info" %}
Numbers in the following column will be grouped by last earned location. If "Use home location" is checked, then the numbers will be grouped by a user's home location.
{% endhint %}

* **Membership status active**
* **Membership status inactive**
* **Membership status null**
* **Loyalty program status active and active membership**
* **Loyalty program status active and inactive membership**
* **Loyalty program status active and null membership**
* **Loyalty program pending and active membership**
* **Loyalty program pending and inactive membership**
* **Loyalty program pending and null membership**
* **Loyalty program inactive and active membership**
* **Loyalty program inactive and inactive membership**
* **Loyalty program inactive and null membership**
* **Loyalty program imported and active membership**
* **Loyalty program imported and inactive membership**
* **Loyalty program imported and null membership**

#### Generating the Report

To generate the **Registration Rate by Location Report**:

1. Navigate to the **Reports** section in your Perkville dashboard.
2. Select **Registration Rate by Location** from the available report list.
3. Apply the desired filters, including the date range and location criteria.
4. Click **Run Report** to export the information as a CSV file for further analysi


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