> For the complete documentation index, see [llms.txt](https://docs.perkville.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.perkville.com/guides/audit-your-loyalty-program-performance.md). # Audit your loyalty program performance It's a good idea to regularly review how your loyalty program is performing. Looking at your data can help you identify what's working, what's not, and where you can make improvements. ### Compare location performance If you have multiple locations, [run location reports](https://docs.perkville.com/features/reports) to see how each location is performing. Look for locations that are getting strong results, such as: * Higher enrollments * More reward redemptions * More referrals If one location is consistently outperforming the others, find out what they're doing differently. They may be promoting the program more often at checkout, [training staff](https://drive.google.com/file/d/1StIHb5cZsieQvRWhm4S1SRv02BsGp4B6/view) to explain rewards, or running local [promotions](https://docs.perkville.com/features/earning-rules/promotions-and-bonus-earnings) that encourage participation. Use those successful practices as a model for other locations. ### Review reward redemptions Take a look at which rewards customers are actually redeeming. The [Redemption Overview](https://docs.perkville.com/features/reports/redemption-overview) report in Perkville can help with this. Ask yourself: * Which rewards are the most popular? * Which rewards are rarely redeemed? * Are there rewards that should be updated or removed? Your redemption data can tell you a lot about what customers value. Popular rewards can provide ideas for future offers, while rewards with little or no engagement may need to be updated, replaced, or removed. ### Ask customers for feedback Your reports can tell you what customers are doing, but customer feedback can help you understand why. Periodically asking customers about your loyalty program can help you identify opportunities for improvement. Consider sending a short survey by email or text, or creating a simple poll on social media. Ask questions such as: * What do you like most about the program? * Which rewards are most valuable? * What rewards would you like to see added? * Is it easy to earn and redeem rewards? Compare customer feedback with what you're seeing in your reports. If customers say they aren't interested in certain rewards and those rewards also have low redemption rates, that's a strong signal that changes may be needed. ### Make auditing a regular habit Regular audits can help you identify successful locations, optimize your reward offerings, and better understand what motivates your customers. Small adjustments based on data and feedback can lead to higher engagement and better program performance over time. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.perkville.com/guides/audit-your-loyalty-program-performance.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.