Membership upgrades
Perkville's integration with a number of membership/POS systems allows for the platform to track and award points for membership upgrades. Perkville tracks for membership upgrades by viewing the member's previous membership type and comparing it to their current membership type.
Upgrade recommendations and guidelines
We recommend grouping your membership types into buckets to simplify your earning scheme. This approach has two key benefits:
Improved clarity for members – A straightforward rewards structure is easier for members to understand and engage with
Stronger integration resilience – By reducing complexity, your program remains more stable when changes occur in your membership system
For example, if you currently have seven different membership types, you could consolidate them into three main groups instead. This makes it easier to assign and manage rewards while still accommodating different membership tiers.
Tier 1
Bronze unlimited Bronze unlimited - zero down Silver Sneakers Teachers and veterans unlimited
Tier 2
Silver unlimited Silver Unlimited - zero down
Tier 3
Gold unlimited
If someone upgrades from Tier 1 to Tier 2 they get points and if someone upgrades from Tier 1 or Tier 2 to Tier 3 they get points.
Tiered point rewards
One issue we like to avoid is allowing someone to earn points for upgrading more than once. This can get complicated when someone upgrades, downgrades, and then upgrades again. In the above example, if someone upgraded from Tier 2 to Tier 3 and then downgraded to a Tier 1 and upgraded again to a Tier 2, we wouldn't want them to get points for this.
To avoid this situation and to simplify your earning rules, we recommend that you create an earning activity for each bucketed tier. The point values for these rules should be setup so that if the member upgrades to the highest tier, they earn points for all the other tiers as well. The member will only be able to earn points for each tier once ever.
For example, if you want someone to earn 500 points for upgrading to Tier 3, you should set the point values as such:
Tier 1
100
Tier 2
150
Tier 3
250
That way, when the member upgrades to Tier 3, they get awarded points for all three earning activities and get 500 points.
If they upgrade from Tier 1 to Tier 2 they'll get 250 points and when they upgrade again later to Tier 3, they'll get an additional 250 points, rounding out the 500 points total.
Upgrading from any membership
When designing your membership upgrade earning activities, you'll need to decide if members can earn points for upgrading from any membership at your business, even if the membership type is not bucketed into any of your tiers or if they have to upgrade from a specific set of membership types.
If we continue to run with the above example, the upgrade buckets are actually the following:
Tier 0
0
Any membership type not included below
Tier 1
100
Bronze unlimited Bronze unlimited - zero down Silver Sneakers Teachers and veterans unlimited
Tier 2
150
Silver unlimited Silver Unlimited - zero down
Tier 3
250
Gold unlimited
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