Ad click report

The Ad Click Report provides a breakdown of click engagement with ads delivered through email, organized by advertiser, campaign, and creative. It helps ad agencies assess how often users interacted with ads by clicking on them, at various levels of granularity.

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🧾 Report Structure

Each row in the report summarizes click metrics at one of three levels:

• Creative-level: If the Creative column is populated, metrics apply to that specific creative within a campaign.

• Advertiser-level: If both Creative and Campaign columns are blank, the row summarizes clicks across all campaigns and creatives under the advertiser.

The last row contains the total metrics summed across all advertisers, campaigns, and creatives in the report.

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📋 Columns Explained

Column	Description
Advertiser	The advertiser responsible for the campaign.
Campaign	The advertising campaign the ad is part of.
Creative	The visual and textual combination that forms the ad.
Total clicks	Total number of times email ads were clicked.
People clicked	Number of distinct people who clicked on an ad.

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🧰 Filtering Options

The report can be optionally filtered using the parameters below:

Filter	Description
Click from date	Start of the date range for including ad click activity.
Click to date	End of the date range for including ad click activity.
Date ranges timezone	Timezone used when filtering on click date ranges.
Businesses	Restrict the report to emails sent to specific businesses.
Advertisers	Limit the results to specified advertisers.
Campaigns	Limit the results to selected campaigns.