> For the complete documentation index, see [llms.txt](https://docs.perkville.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.perkville.com/features/agency/overview.md).
# Overview
Perkville’s new Ad Platform enables brands and agencies to reach high-value consumers through contextual, performance-based advertising placements integrated into our loyalty ecosystem. With its initial launch in point-earning email notifications, the platform offers a scalable, data-driven solution designed to deliver measurable engagement for advertisers and additional revenue for Perkville businesses.
**Important: Businesses must explicitly choose to work with an agency in order for that agency to advertise to their customers.** Perkville provides the technical infrastructure to facilitate campaign creation and distribution, but does **not** participate in or govern the contractual or financial arrangements between agencies and businesses. Each agency-business relationship is managed independently by the parties involved, including any agreements regarding payment, scope, and responsibilities.
In Perkville's new Ad Platform, an agency can be any type of business. It can be a traditional advertising agency, an advertiser that wants to represent itself or even a business that uses Perkville for its loyalty and referral platform that wants to manage the ads on its own.
### Why Perkville Ads?
Perkville connects advertisers to a health-conscious, loyalty-driven audience by embedding ads into our reward program communications. These emails boast high engagement—customers open them to track earned points for activities such as workouts, check-ins, and purchases. This creates an ideal environment for relevant brands to be discovered.
* **High email open rates** driven by transactional loyalty content.
* **Opt-out compliance** ensures respect for privacy and user preferences.
* **No Perkville lift required**: agencies and brands manage campaigns end-to-end.
### Example
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