> For the complete documentation index, see [llms.txt](https://docs.perkville.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.perkville.com/overview/integrations.md).

# Integrations

## Overview

Integrations are core to Perkville's functionality as a loyalty and referral platform. Most integrations are powered via native Perkville integrations or Perkville's in-house integration platform, [Middle](/overview/integrations/middle-integration-capabilities.md). Developers can also build integrations using the [Perkville public API](https://www.perkville.com/developers/docs/v2/).

See [Middle integration capabilities](/overview/integrations/middle-integration-capabilities.md) for the current documented Middle connectors, common use cases, and how Middle differs from a native Perkville integration or direct API integration.

Key Perkville integrations include:

* **Customer relationship management (CRM)**: Syndicate referred prospects to your CRM for follow up sales and marketing efforts.
* **Email and texting Services**: Trigger emails and text messages based on behaviors and data in Perkville.
* **Fitness wearables**: Reward "effort" tracked by fitness wearables.
* **Marketing automation**: Synchronize Perkville data such as point balance and loyalty program status with your marketing automation platform so you can leverage it in your marketing efforts.
* **Membership management**: Automatically integrate your members for eligibility and invitation to your loyalty program. Incentivise membership upgrades. Automatically expire points upon membership cancellation.
* **Point of Sale (POS)**: Automatically reward specific retail and service purchases.
* **Scheduling systems**: Automatically reward specific class and appointment attendance.
* **Survey tools**: Increase survey response rates by rewarding surveys such as NPS.

For a detailed list of our current partners and integration capabilities, visit our [partners page](https://partners.perkville.com/).

We are continually expanding our integration capabilities to better serve your business needs. If there is a platform you are using that you would like to see integrated with Perkville, please feel free to [**contact us**](https://partners.perkville.com).


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