# Integrations ## Overview Integrations are core to Perkville's functionality as a loyalty and referral platform. Most integrations are powered via native Perkville integrations or Perkville's in-house integration platform, [Middle](https://docs.perkville.com/overview/www.middle.app). Developers can also build integrations using [Perkville public API](https://www.perkville.com/developers/docs/v2/). Key Perkville integrations include: * **Customer relationship management (CRM)**: Syndicate referred prospects to your CRM for follow up sales and marketing efforts. * **Email and texting Services**: Trigger emails and text messages based on behaviors and data in Perkville. * **Fitness wearables**: Reward "effort" tracked by fitness wearables. * **Marketing automation**: Synchronize Perkville data such as point balance and loyalty program status with your marketing automation platform so you can leverage it in your marketing efforts. * **Membership management**: Automatically integrate your members for eligibility and invitation to your loyalty program. Incentivise membership upgrades. Automatically expire points upon membership cancellation. * **Point of Sale (POS)**: Automatically reward specific retail and service purchases. * **Scheduling systems**: Automatically reward specific class and appointment attendance. * **Survey tools**: Increase survey response rates by rewarding surveys such as NPS. For a detailed list of our current partners and integration capabilities, visit our [partners page](https://partners.perkville.com/). We are continually expanding our integration capabilities to better serve your business needs. If there is a platform you are using that you would like to see integrated with Perkville, please feel free to [**contact us**](https://partners.perkville.com). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.perkville.com/overview/integrations.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.