# Creatives

The **"CREATIVES"** section allows agencies to add, edit, and remove creatives associated with advertisers. This section can be accessed by clicking on **"CREATIVES"** in the left navigation panel.

#### Adding a Creative

To add a creative, follow these steps:

1. Click on the **"Add new creative"** link.
2. Select the advertiser the creative is associated with.
3. Select the image for the creative. This image will be linked to the URL provided.
4. Name the creative.
5. Enter the **URL** for the creative. This is the destination where users will be directed when they click on the ad.

For **Inline** images only

1. Enter the **By-line** for the creative (64 character limit). This appears above the image in the ad, often stating "Sponsored by..." or "Presented by...". The By-line text is displayed in blue and will be linked to the URL.
2. Enter a **Title** for the ad (255 character limit). This will be displayed in bold below the By-line and above the image in the ad.
3. Enter the **Text** for the ad (2000 character limit). This text appears below the image in the ad. Note that it will wrap and does not support carriage returns or formatting at this time.
4. Enter the **Call to action** (64 character limit). This text appears below the main text and is linked to the provided URL. It will be displayed in blue text.

#### Editing or Removing a Creative

To edit or remove an existing creative:

1. Navigate to the **"CREATIVES"** section.
2. Locate the creative you wish to modify or remove.
3. Click on the creative to update creative details.
4. Click on the **"Remove"** button to remove the creative.

**Note:** Ensure that all creatives adhere to the [advertising terms](/features/agency/ad-terms.md) to avoid compliance issues.


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