Ad email report

The Ad Email Report provides detailed performance insights into ad emails — including sends, opens, and clicks — organized by advertiser, campaign, and creative. It helps ad agencies understand how users engage with email ads at different levels of granularity.

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🧾 Report Structure

Each row in the report represents totals for ads at different levels of specificity:

• Creative-level: If the Creative column is filled, metrics apply to that creative.

• Advertiser-level: If both Creative and Campaign are blank, metrics roll up to the advertiser.

The last row summarizes metrics across all advertisers, campaigns, and creatives included in the report.

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📋 Columns Explained

Column	Description
Advertiser	The advertiser responsible for the ad campaign.
Campaign	The advertising campaign that the ad is part of.
Creative	The specific ad variation (image and text).
Sent	Number of ad emails sent.
Recipients	Number of people who received the ad email.
Total opens	Total number of times ad emails were opened.
Unique opens	Number of distinct emails opened once.
Percent unique opens	Unique opens ÷ total opens.
People opened	Number of people who opened an ad email.
Percent people opened	People who opened ÷ people who received.
Total clicks	Total number of email ad clicks.
People clicked	Number of people who clicked on an ad email.
Percent people clicked	People who clicked ÷ people who received.

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🧰 Filtering Options

These optional filters allow you to refine which emails are included in the report:

Filter	Description
Email sent from date	Earliest date from which emails should be included.
Email sent to date	Latest date to include in the report.
Date ranges timezone	Timezone applied to date filtering.
Businesses	Limits the report to emails sent to specified businesses.
Advertisers	Filters the report by advertiser.
Campaigns	Filters the report by specific campaigns.

ℹ️ Note: The date filters apply only to email send dates. Open and click metrics are not restricted to the same range.