Ad impression report

The Ad Impression Report allows agencies to analyze how many times their ads were viewed, both in total and by distinct users. This helps advertisers understand the visibility and reach of their creatives across different campaigns and advertisers.

---

🧾 Report Structure

Each row in the report represents impression metrics grouped by advertiser, campaign, and creative:

• Creative-level: If the Creative column is populated, metrics apply to that specific creative.

• Advertiser-level: If both Creative and Campaign are blank, the row shows total impressions across all campaigns for that advertiser.

The last row provides the total impression metrics across all advertisers, campaigns, and creatives included in the report.

---

📋 Columns Explained

Column	Description
Advertiser	The advertiser responsible for the campaign.
Campaign	The specific advertising campaign.
Creative	The ad variation (image + text combination).
Total impressions	The total number of times the ad was viewed.
Unique viewers	The number of distinct users who viewed the ad.

---

🧰 Filtering Options

This report can be filtered using the following optional parameters:

Filter	Description
Impression from date	The earliest impression date to include in the report.
Impression to date	The latest impression date to include in the report.
Date ranges timezone	Timezone applied when filtering by impression date.
Businesses	Limit results to impressions from users at specific businesses.
Advertisers	Show impressions only for selected advertisers.
Campaigns	Show impressions only for selected campaigns.