Perkville Business-to-Customer Connection Statuses

Perkville provides businesses with various statuses to track the connection between the business and its customers on the platform. These statuses help businesses understand where each customer stands in terms of their engagement with the business's loyalty program. Below is an explanation of each connection status:

1. Imported

• Definition: This status indicates that the customer's information has been successfully added to the business's account on Perkville. However, at this stage, no invitations have been sent to the customer to join the business's loyalty program.

• Implications: The customer is known to the business, but they have not yet been prompted to engage with the loyalty program. Businesses may choose to send invitations to these customers to encourage them to connect and start participating in the program.

2. Pending

• Definition: The customer has been invited to connect with the business on Perkville, but they have not yet accepted the invitation.

• Implications: The customer has received an invitation to join the loyalty program but has not taken any action to join it. You can send these customers an invitation to join the program.

3. Active

• Definition: The customer has successfully connected with the business on Perkville. This typically occurs when the customer joins the business's reward program.

• Implications: An active status means the customer is fully engaged with the business's reward program. They are eligible to earn and redeem rewards, assuming they meet any other criteria that you have (e.g. they have an active membership), receive communications, and view the business's reward offerings. This status is the goal for customer engagement on the platform. Businesses can change this status to "Inactive".

4. Inactive

• Definition: The customer has been disconnected from the business on Perkville. This may happen if the customer opts out of the reward program or if the business manually disconnects the customer.

• Implications: An inactive status means the customer will no longer receive any communications from the business through Perkville. The business may need to investigate the reasons for the disconnection and consider re-engagement strategies if appropriate. Businesses can change this status to "Pending".

Summary

Understanding these connection statuses allows businesses to manage their customer relationships effectively within the Perkville platform. By monitoring and responding to these statuses, businesses can ensure they are maximizing customer engagement and the overall success of their reward programs.