> For the complete documentation index, see [llms.txt](https://docs.perkville.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.perkville.com/features/earning-rules/promotions-and-bonus-earnings.md).

# Promotions and bonus earnings

Promotions are powerful tools for businesses to boost engagement, drive sales, and reward customer loyalty.

{% embed url="<https://vimeo.com/646634383/71fe12c497?p=1l>" %}

Perkville offers four types of promotions to suit different business objectives and customer preferences:

[**Frequency**](/features/earning-rules/promotions-and-bonus-earnings/frequency-bonus.md)**:** Frequency promotions encourage the frequency of a specific event each day, week, or month. For example, a yoga studio might want to incentivize customers to attend six classes per month to boost retention. By rewarding extra points for customers who achieve this goal, businesses can encourage engagement and strengthen customer loyalty.

[**Time**](/features/earning-rules/promotions-and-bonus-earnings/time-bonus.md)**:** Time-based promotions are ideal for businesses looking to shift traffic from busy times to slower times, allowing for better customer accommodation. With time-based promotions, businesses can set point multipliers such as 2x points on specific days of the week and hours of each day. This encourages customers to visit during off-peak hours, balancing customer flow and improving overall service efficiency.

[**Promotion**](/features/earning-rules/promotions-and-bonus-earnings/promotion-bonus.md)**:** The Promotion feature provides additional incentives for existing earning rules within a loyalty program. For example, a business may offer 2x points on referrals for the following month to encourage more referrals and drive customer acquisition. By leveraging promotions, businesses can strategically boost engagement and drive specific actions aligned with their business objectives.

[**Recurring**](/features/earning-rules/promotions-and-bonus-earnings/recurring-bonus.md)**:** Recurring bonuses work like a punch card. Customers complete the same qualifying action a set number of times, then earn a bonus. After the bonus is awarded, the count resets automatically, so they can earn it again for repeat behavior like every 10th visit or every 5th purchase.


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